The Ins and Outs of Facebook Marketing
Facebook ranks as the most popular website in social media. There are millions of people who are active on this site. If you own a business, you must understand the proper use of Facebook in your marketing strategy. Keep reading to find out more.
Reach out to the friends of your subscribers by encouraging them to share your content. You could for instance ask subscribers to share your updates to receive a coupon code or focus on sharing entertaining content your subscribers will want to send to their friends. Keep track of which strategies work best.
Reply to everything written about your company, be it on your page’s wall or elsewhere on Facebook. Monitor your wall daily and make sure to respond to people within 12 hours. Make sure to respond to both positive and negative feedback.
Never let spam overrun your page. Employ filters that can keep tabs on your page even if you’re not logged in. If you have different page administrators, they can help you with this.
Make sure that you focus on quality when updating your page. People don’t want to be flooded with sales jargon or spam. Your updates ought to be entertaining, helpful and educational. Look at the information on Facebook Insights in order to determine which updates have been most successful. Then, you can give your readers more of the same content.
If you do not have time in the day to maintain a Facebook page, you should get someone else to do it. People will notice if your messages become to brief and start to lack substance. It is perfectly acceptable to have someone else run the page while you work on other aspects of the business.
Make your profile page professional. Since you are hoping for people to find you on Facebook, your profile page may be the first impression that people have of your business. By making it professional, viewers will see your company as a professional one. Make sure you use proper grammar and spelling.
Your page can “like” and post on other Facebook pages. However, tread carefully here. You do not want to simply spam other walls or post meaningless content. Look for opportunities to add value and interject your opinion. Doing so in the right way could help you be seen as a leader in your field.
Try turning your Facebook fan activity into advertising for your business page. You can use Facebook Sponsored Stories in the Facebook self-serve ad tool to do this. It basically turns the fans’ activities into ads. It lets you promote your business via displaying positive updates from the fans that mention your business or promoting news feed stories about fans that “Like” your page.
Respond to comments or questions as soon as possible. With technology today, people like speed. The quicker you can be about responding to the questions and comments that your audience has, the better. This will show them that you really do care about them as customers and value them.
You should post videos regularly on Facebook. A video should be much easier to notice than a text update and can be used to share a lot of information with your audience. If you cannot find quality videos your audience will be interested in, consider launching your own video blog.
You need to be encouraging interaction with both you and other customers. If a conversation begins on a post of yours, let it continue. If you delete the post or tell people to stay on topic, they may become offended. Only intervene if the language or subject material is offensive.
If you don’t have the necessary time to devote to a solid Facebook marketing campaign, outsource the work involved. Since this method of marketing is so effective and reaches such a vast audience, it will be a worthy investment. Keeping the profile active and engaging customers will keep the money coming into your business anyway!
Define your target audience in detail before launching your Facebook marketing campaign. Your subscribers will lose interest in your campaign if you share content not adapted to your target audience.
Allow your Facebook campaign room to grow so that you can increase sales. It isn’t an instant miracle. Growing your following, and providing them with a reason to return really is the way to increase your sales volume. Your patience will be rewarded by improved sales metrics.
If you aren’t a business that tends to grab emotional engagement from fans, consider getting behind a cause on Facebook. People respond very emotionally to causes, and that can lead to a halo-effect with your brand if you are sincere with your actions. It’s a great way to build up your brand awareness and fans on Facebook.
Share positive messages and things that people will remember in your news feed, even if it’s not all about your business. You can really take the edge off of somebody’s day and promote your company in a positive light. Offer something inspirational, industry related or that will otherwise be likely shared and enjoyed amongst your readers.
Don’t think of Facebook like a newspaper. It’s not about pushing information out to people. It’s about communicating an building strong relationships. If you tend to announce instead of communicate, then you’re in jeopardy of alienating a lot of your potential fans. Talk with them, not at them. That will improve your marketing.
Do not pick a Facebook page name that is confusing and not consistent with your business. Once you choose a name, it is very difficult to convince Facebook to allow a change. You have to send a request, which could take a while. In the meantime you may end up losing customers.
Integrate your Facebook page with your other marketing materials. Don’t forget to be consistent with your branding. For instance, if your website is done in green, don’t do a red Facebook page. You want to build brand awareness, and that can only be done when you keep everything as similar as possible. Use your logo, if you can.
As discussed, Facebook offers you unlimited sales potential through customer contact. You should now have information that will help you take your business to the next step. Get started with your new Facebook marketing strategy today.